I had an amazing day yesterday wrapping up a client's 2009 accounts. Amazing in the fact that I completed a fairly complex set of accounts. Unfortunately it wasn't good news for my client. 2009 was not the best year for the business. When presented with the final figures, he asked, "Sam, I truly believe in Karma but what have I done to deserve this?Instinctively I said, "It's not what you did, its what you didn't do."
Luckily he took it in the spirit I intended it and he agreed. Soon after I realised it goes for everything in business. So you want turnover to increase by 20% or you want profitability to double in 12 months. Be sure that you brainstorm all the necessary actions required to achieve it. Then tick them off one buy one while always asking, "Is there anything I'm not doing that I should be?"
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