Instinctively I said, "It's not what you did, its what you didn't do."
Luckily he took it in the spirit I intended it and he agreed. Soon after I realised it goes for everything in business. So you want turnover to increase by 20% or you want profitability to double in 12 months. Be sure that you brainstorm all the necessary actions required to achieve it. Then tick them off one buy one while always asking, "Is there anything I'm not doing that I should be?"
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